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Careers at Mayde Tea

Marketing Manager (Part-Time)

Location: Byron Bay Industrial Estate (In House)
Hours: 2 days per week (with the opportunity to increase as the business continues to grow)

Mayde Tea is an Australian wellness brand creating premium organic herbal teas, latte powders and brewing accessories. We're looking for an experienced Marketing Manager to take ownership of our marketing and help drive the next stage of our growth.

This is a hands-on, in-house role. You'll lead the planning and execution of our marketing, from product launches and email campaigns to website updates, social media and creative direction.

We're looking for someone who can confidently manage multiple projects, bring fresh ideas to the table and maintain the premium aesthetic and brand voice Mayde Tea is known for.

Key Responsibilities

Marketing Strategy

  • Develop and execute our overall marketing strategy

  • Plan quarterly marketing calendars, campaigns and seasonal promotions

  • Identify opportunities to grow brand awareness, customer engagement and sales

  • Monitor campaign performance and provide recommendations based on insights and results

Product Launches

  • Plan and execute all product launches from concept through to launch

  • Create launch strategies across email, website and social media

  • Ensure all marketing assets are aligned and delivered on time

Email Marketing

  • Manage all Klaviyo campaigns, automations and customer flows

  • Plan and create weekly EDMs

  • Develop campaigns that drive customer engagement and revenue

Website

  • Manage and update our Shopify website

  • Create and maintain product pages, collections and landing pages

  • Ensure website content is current, engaging and optimised for conversion

Social Media

  • Plan and manage our Instagram content and campaigns

  • Create engaging marketing content that reflects the Mayde Tea brand

  • Monitor insights and use data to continually improve performance

  • Maintain a consistent brand aesthetic and tone of voice

Digital Marketing

  • Work alongside our external digital marketing agency to develop the creative direction for paid advertising campaigns

  • Contribute to campaign strategy and messaging

  • Design and brief ad creative that aligns with our brand and marketing objectives

  • Review campaign performance and provide creative input to improve results

Brand & Partnerships

  • Manage influencer and brand collaborations

  • Identify partnership opportunities that align with our brand

  • Ensure consistency across all customer touchpoints

  • Stay up to date with trends within the wellness and e-commerce space

Analytics

  • Track key marketing metrics across Shopify, Klaviyo and social media

  • Report on campaign performance and marketing ROI

  • Use customer insights to help shape future campaigns and product launches

About You

  • Minimum 3 years' experience in a marketing role, ideally within e-commerce, wellness or lifestyle brands, working independently and autonomously. 

  • Proven experience managing successful product launches

  • Strong experience with Shopify, Klaviyo and Instagram

  • Excellent copywriting and communication skills

  • Strong understanding of digital marketing and content strategy

  • Highly organised with exceptional attention to detail

  • Able to manage multiple projects and work independently

  • A creative thinker with a strong commercial mindset

  • Passionate about health, wellness and premium brands

What We Offer

  • The opportunity to lead the marketing of a growing Australian wellness brand

  • A creative, supportive and collaborative team environment

  • Beautiful Byron Bay warehouse location

  • Staff discounts across the Mayde Tea range

To apply, please send your resume, a brief cover letter and examples of previous campaigns or brands you've worked on to Kate at partnerships@maydetea.com.